Playground Network is a boutique firm that connects family products and services with influential online parents. The dads in our network are the new generation of dads: connected, savvy, committed, caring, involved and taking a much larger role in the family purchase decisions. We work with brands and products in 2 ways:
- For new and pre-ship products we develop comprehensive focus groups so that you can understand how tech savvy dads and their families will use your product. We coordinate both live and online based focus group events.
- We help brands get their products in front of highly influential online parents via branded Twitter events.
Focus Test your Products with Tech Savvy Dads
- Recruitment (Dad and their kids)
- Family specific testing
- Real-time feedback videos
- Comprehensive reports within 48 hours
Get Your Product In Front of Parenting Influencers
- Recruitment of participants
- Promotion of event
- Coordination and fulfillment of prizing to incentivize participation
- Post event metrics and sentiment reporting